Monterey Bay Fish Grotto – Loyalty Program
Business Application: Direct Marketing/Gift Card
Product and Services: Design, print, plastic card, mail shop, UV coating and a self mailer
Business Objectives: Monterey Bay Fish Grotto has 3 locations and they contracted with MSL Direct Inc to help grow their business for their Tyson’s Corner location in Mclean, Virginia by mailing a highly branded target piece utilizing the American Express list and brand. MSL administered the entire project from concept through completion. Monterey Bay wanted to improve its marketing effectiveness and services offerings. MSL collaborated with the owner and the branding group with American Express to offer the following:
- Receive 15% off dinner for 2 when you pay with any American Express Card.
- West Coast celebration for $89.00 you received a choice between two fish dinners, a combination appetizer, salad with dressing, Entrée and dessert.
- Valid until 9-15-09
- Must pay by American Express Credit or Charge Card
Results: mslDirect Inc mailed out close to 6000 cards and to date the loyalty program has experienced a big increase in traffic. The final results cannot be tabulated until the mailing expires after the month of September… stay posted for our double digit ROI! Click here to learn more about our loyalty program.
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