A new fully integrated Multi-Channel Marketing Solution
With an integrated multi-channel marketing approach, we incorporate traditional print and direct mail along with creative e-marketing options to ensure as many “touches” as necessary to receive the best return on investment (ROI) possible. By utilizing these different channels, we enable your customer to choose which vehicle they would like to respond by.
Multi-Channel Marketing Includes the use of:
QR Codes:
QR Codes are sophisticated bar codes, similar to a UPC code you would see at the grocery store. Each bar code can store information, the difference with a QR code is the amount of information in which it can store. While the adoption of QR codes in some markets, including the United States, has been slow to take off, the technology is gaining some traction in the smartphone market. Many Android phones come with QR code readers already installed. Blackberry phones running Blackberry Messenger 5.0 (or more recent versions) can also scan QR codes using the “Scan A Group Barcode” option in the BBM menu. Both the Android Market and the iTunes App Store offer several free applications that can decode QR matrices.
So what can a QR code do for me? It’s simple… by placing this bar code on a direct mail piece or sign, you can allow visitors to go directly to your web site (or promotional web site) from their cell phone or smart phone. This is a very powerful tool when it comes to direct marketing response.
Mobile Marketing (SMS Text Messaging)
Text messaging has become an everyday part of society. Using standard text messaging, we can drive traffic to events, businesses or web sites via prospects cell phones.
Intelligent Bar Coding
Intelligent Mail services use technology to give even more value to the mail as a communications vehicle. The USPS uses machine readable codes, such as barcodes, to uniquely identify mail, allowing you to track progress all the way to delivery. This information allows your business to better manage their resources, reduce operating and marketing expenses, adapt to market conditions, increase efficiencies, and be more responsive to customers.
Multi-Channel Marketing Also Includes: